An Insurance Opportunity — With COVID-19, Pet Adoption is Growing and So Should Responsible Adoption
Updated: Apr 20
Be first to reinvent pet insurance and launch in a growing market
Now with roughly around 5 weeks into lockdown the COVID-19 pandemic has bought about a massive spike in pet adoption. With more people spending prolonged times at home and inside, Eileen Hanavan of the American Society for the Prevention of Cruelty to Animals, has said according to The Times, “They want companionship and to not feel alone during this unsettling time, and it is benefiting our animals directly.”
According to the American Society for the Prevention of Cruelty to Animals (ASPCA), an estimated 6.5 million dogs and cats nationwide enter animal shelters every year. Nearly 1.5 million are euthanized.
Foster programs run by the ASPCA in New York City and Los Angeles have now experienced a nearly 70% increase in animals being fostered, according to the Daily Beast.
A rise in pet adoption has been most welcomed by shelters and charities which leads us to the point that it is the right time for insurance companies to cater to the demand offer information and peace of mind to customers when owning a pet. We know that advancement in technology has meant an increase in veterinary costs so taking out pet insurance can mean the difference of having up to 90% of veterinary bills covered by some insurers. The appeal of pet insurance is a no-brainer.
While the opportunity is clearly here, why not stand out amongst the rest and launch your pet insurance solution with Habit Analytics? Reinvent with a digital-first approach and go beyond the traditional insurance.
Adapt, reinvent and launch
Habit Analytics helps you go-to-market faster by enabling key features to really be there for your customers. We have an out of the box insurance tool where you can customise and manage all aspects of your policies. Launch your own mobile app in just a few weeks and have customers:
Buying a policy
Booking a vet appointment
Submitting a claim
Activating a pet tracker device
And much more — you define the rest.
Learn more about how we can help you and request a free demo now.
We look forward to hearing from you!